Halara

Halara is an athleisurewear brand that’s big on being easygoing, carefree, and comfortable. Their online shopping platform has affordable, high-quality clothes that are great for lounging around the house or going for a jog. Their logo is representative of fabric or flowing movement, and the wordmark has a similar flowing customization to the letters while still feeling modern and commercial. Throughout the identity system we used type that feels sophisticated yet approachable. The photography doesn’t emphasize athleticism as much as some companies do, focusing more on people being happy and comfortable, posing in subtle movements.

Creative direction: The Working Assembly + Jolene Delisle

Art Direction & Design: Tiffany Palacios & Zoe Larson

Web Design: Sarah Sprinkle