Cherries Ice Cream

Cherries has been a community hub in Ulster County dating back to the early 1950's. This historic location has been serving locals, visitors, day trippers and weekenders for over 70 years.

It was bought in 2022 and rebranded to feel modern yet classic, using a traditional hand-crafted script wordmark and a playful icon juxtaposing melty ice cream and cherries.

It’s a family-run business, open 7 days a week all year-round. The menu is packed full of handcrafted ice cream and delicious chef-made food, all locally sourced with affordable prices. Their reopening has been celebrated by the community and receives frequent glowing press and reviews.

https://www.cherriesicecream.com/

Creative direction: The Working Assembly + Jolene Delisle

Art Direction & Design: Zoe Larson, Rachel Wilkinson & Lawrence O’Toole

Illustration: Zoe Larson

Animation: Pei Hsuan Wu

Web Design: Sarah Sprinkle